TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Act-On

    Score8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

    $900

    per month

    LocaliQ

    Score9 out of 10
    N/ALocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.N/A
    Pricing
    Act-OnLocaliQ
    Editions & Modules
    Professional
    $900
    per month
    Enterprise
    $2,000+
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Act-OnLocaliQ
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages.LocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.
    More Pricing Information
    Features
    Act-OnLocaliQ
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Act-On Software and LocaliQ
    Feature
    Act-On Software
    8.6
    113 Ratings
    12% above category average
    LocaliQ
    7.6
    11 Ratings
    3% above category average
    WYSIWYG email editor9.1112 Ratings7.34 Ratings
    Dynamic content9.192 Ratings6.69 Ratings
    Ability to test dynamic content8.292 Ratings8.02 Ratings
    Landing pages8.2108 Ratings6.78 Ratings
    A/B testing9.195 Ratings8.06 Ratings
    Mobile optimization7.1102 Ratings7.311 Ratings
    Email deliverability reporting9.1112 Ratings9.06 Ratings
    List management9.1111 Ratings7.17 Ratings
    Triggered drip sequences8.287 Ratings8.63 Ratings
    Lead Management
    Comparison of Lead Management features of Act-On Software and LocaliQ
    Feature
    Act-On Software
    8.6
    113 Ratings
    10% above category average
    LocaliQ
    7.6
    40 Ratings
    12% above category average
    Lead nurturing automation9.1104 Ratings8.432 Ratings
    Lead scoring and grading9.1104 Ratings6.79 Ratings
    Data quality management9.1102 Ratings8.236 Ratings
    Automated sales alerts and tasks7.395 Ratings7.224 Ratings
    Campaign Management
    Comparison of Campaign Management features of Act-On Software and LocaliQ
    Feature
    Act-On Software
    7.1
    77 Ratings
    4% below category average
    LocaliQ
    7.8
    3 Ratings
    5% below category average
    Calendaring6.88 Ratings9.52 Ratings
    Event/webinar marketing7.376 Ratings6.02 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Act-On Software and LocaliQ
    Feature
    Act-On Software
    9.1
    71 Ratings
    19% above category average
    LocaliQ
    7.8
    10 Ratings
    17% above category average
    Social sharing and campaigns9.169 Ratings8.19 Ratings
    Social profile integration9.163 Ratings7.69 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Act-On Software and LocaliQ
    Feature
    Act-On Software
    8.5
    114 Ratings
    15% above category average
    LocaliQ
    8.0
    42 Ratings
    16% above category average
    Dashboards8.2109 Ratings7.841 Ratings
    Standard reports9.1112 Ratings8.141 Ratings
    Custom reports8.284 Ratings8.231 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Act-On Software and LocaliQ
    Feature
    Act-On Software
    8.3
    107 Ratings
    11% above category average
    LocaliQ
    9.0
    6 Ratings
    33% above category average
    API9.167 Ratings00 Ratings
    Role-based workflow & approvals9.171 Ratings00 Ratings
    Customizability7.389 Ratings9.06 Ratings
    Integration with Salesforce.com9.165 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.135 Ratings00 Ratings
    Integration with SugarCRM7.128 Ratings00 Ratings
    Best Alternatives
    Act-OnLocaliQ
    Small Businesses
    Vbout
    Score9.9 out of 10
    monday marketer
    Score8.5 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    OutboundEngine
    Score8.5 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Act-OnLocaliQ
    Likelihood to Recommend
    8.2
    (219 ratings)
    8.9
    (47 ratings)
    Likelihood to Renew
    8.9
    (112 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (33 ratings)
    8.5
    (34 ratings)
    Availability
    9.1
    (14 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (13 ratings)
    -
    (0 ratings)
    Support Rating
    7.3
    (39 ratings)
    -
    (0 ratings)
    In-Person Training
    8.7
    (4 ratings)
    -
    (0 ratings)
    Online Training
    9.3
    (16 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.6
    (22 ratings)
    -
    (0 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    6.4
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    8.5
    (33 ratings)
    Vendor post-sale
    8.2
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Act-OnLocaliQ
    Likelihood to Recommend
    Act-On
    We often have quick turnaround time requests, and Act-On's new composer is great because it is easy to make an email look great in desktop or mobile views. This has been a huge time-saver for us! We have benefited from using Act-On for many years and are accustomed to where everything is and how to use it. For the new accounts we train, we will sometimes hear that the organization of where things are could be improved.
    Incentivized
    Read full review
    Gannett
    The forms of online marketing continues to grow and LocaliQ's associates have the relevant skills to keep up with this and recommend what is suited for our business. Geo fencing is another area that makes a lot of sense as people use their phones more and more for accessing the web. Through LocaliQ we can pinpoint physicial places where we can market to a group that matches our target audience.
    Incentivized
    Read full review
    Pros
    Act-On
    • The templates are easy to use and set up campaigns.
    • It's simple to use, and the email editor features a drag-and-drop interface.
    • It's easy to set up a drip campaign or a series of scheduled emails.
    • It has the flexibility of having a variety of scheduling options and the use of user experience automation.
    Incentivized
    Read full review
    Gannett
    • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
    • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
    • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
    • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
    Incentivized
    Read full review
    Cons
    Act-On
    • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
    • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
    • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
    Incentivized
    Read full review
    Gannett
    • LocaliQ could improve how it tracks and reports on customer journeys across those channels to provide a clearer view of ROI.
    • The pricing structure is not fully transparent, making it hard to understand the true costs associated with campaigns. Breaking down the fees associated with LocaliQ would make budgeting easier.
    • LocaliQ is able to provide basic ad creative, but there tends to be a disconnect between our brand voice and what is expected with creative. It would be nice to be able to get all design work within LocaliQ rather than have to use and outside designer all the time.
    Incentivized
    Read full review
    Likelihood to Renew
    Act-On
    It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
    Read full review
    Gannett
    No answers on this topic
    Usability
    Act-On
    It's a great tool for our business, and we get a fantastic ROI on it every year based on wins for customer service and automation responses. It's save projects, repaired salesperson/customer relationships and generated new sales and interest yearly. We really wouldn't hesitate to recommend this platform at all.
    Incentivized
    Read full review
    Gannett
    Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
    Incentivized
    Read full review
    Reliability and Availability
    Act-On
    I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
    Read full review
    Gannett
    No answers on this topic
    Performance
    Act-On
    Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
    Read full review
    Gannett
    No answers on this topic
    Support Rating
    Act-On
    Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
    Read full review
    Gannett
    No answers on this topic
    In-Person Training
    Act-On
    Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
    Read full review
    Gannett
    No answers on this topic
    Online Training
    Act-On
    Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
    Read full review
    Gannett
    No answers on this topic
    Implementation Rating
    Act-On
    What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
    Read full review
    Gannett
    No answers on this topic
    Alternatives Considered
    Act-On
    Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
    Incentivized
    Read full review
    Gannett
    I have investigated national services like American Eagle and also small market locally owned business like Red Shoes. Each year, I look into at least one other service provider to evaluate our service value. So far, no other company has come close to providing an all around service
    Incentivized
    Read full review
    Scalability
    Act-On
    Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
    Read full review
    Gannett
    There is always the challenge with practices that have multiple locations, trying to target a geographical zone that is sometimes to wide. But we have successfully navigated this issue when needed to target those who need the most added volume.
    Incentivized
    Read full review
    Return on Investment
    Act-On
    • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
    Incentivized
    Read full review
    Gannett
    • It's hard to quantify but I know I've had at least 5 to 10 new clients in the last 6 months come from efforts related to my website
    • Not having to work on my website myself also helped free up my time, I don't need to worry!
    • Customer service is good, the team doesn't wait till there is a problem, they schedule check ins regularly
    Incentivized
    Read full review
    ScreenShots

    Act-On Screenshots

    Screenshot of the Automated Journey Builder. Here, users can personalize customer interactions from awareness to loyalty.Screenshot of the Analytics Dashboard. This is used to compare performance over time, filter by segment, and export report components.Screenshot of the Email Composer. Here is where users design emails optimized for desktop and mobile with a drag and drop builder.

    LocaliQ Screenshots

    Screenshot of the Dash lead management dashboard and engagement centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.Screenshot of the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.