Acquisio vs. Google Campaign Manager 360

Acquisio is a really good platform to manage search and display campaigns, but it is probably not the best if you want to manage social advertising. If you are really savvy with reporting I would strongly recommend the use of Acquisio. You can make custom reports and send them automatically to your customers. That gives you more time to focus on optimization instead of reporting.

I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.

Incentivized

• Easy to create reports for digital campaigns
• Easy to make bulk changes to paid search campaigns
• Easy to ensure consistency of paid search campaigns across Google and Bing
• Ability to automate reports and email them to specific users on a scheduled basis
• Bid and budget automation for paid search campaigns is successful at hitting CPA targets

Incentivized

• Setting up tracking URLs is very easy and it also helps us identify if any errors have occurred with it. This allows us track all types of conversions to the most granular level.
• Accessing all accounts from Double Click significantly reduces the hours we spend on reporting. Any level of detail could be easily pulled out from the reporting tab.
• A very big strength of Double Click is that it's integrated with other publishers, too, besides AdWords.
• Automated bidding is available.

Incentivized

• Support isn't horrible, but it could be better.
• Report template creation could be a little easier. Right now, when you create a component, it goes to the bottom and you have to drag it up to where you want it to be. This feels inefficient.

Incentivized

• The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
• Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.

Incentivized

I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.

Incentivized

Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices

It's solid but definitely a bit gliche and I feel could be easier to navigate

Incentivized

The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners

Incentivized

Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.

They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .

Incentivized

They handled it well.

Incentivized

I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS

Incentivized

Although Kenshoo might be a good fit for some agencies, Acquisio is an infinitely better fit for ours. Acquisio has allowed us to automate and scale in a way that simply would not have been possible with Kenshoo. Also, in my opinion, Acquisio offers a far superior bid optimization and budget management system.

Incentivized

DoubleClick is slightly better to manage, especially in the sense of its user interface, which isn't super easy to navigate, but compared to Marin, is a lot easier. It also has a much easier process in terms of uploading ads to engines such as AdWords and Bing. I also find it easier to investigate the attribution tools in DoubleClick compared to Marin.

Incentivized

• Acquisio has helped us to improve relationships with our PPC clients.
• The customizable reports have helped our consultants gain better insight into how to help their clients as well.
• The standards we were able to reach using this platform have enabled us to be the top provider in our market.

• DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
• There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
• The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.

Incentivized