Acquia DAM (Widen) vs. MarcomCentral

Acquia DAM is well suited for large companies that need to organize and control the flow of assets being used by their teams and vendors. It provides much better control than file storage sites like Dropbox, where there's little control over what goes where and almost non-functional search functionality. If you're a smaller company, you may be able to get by or have someone dedicated to doing so, but for larger companies, it really takes a lot of the manual work out of it!

Incentivized

We have used Marcon Central for some time now, and the quality of our ads have improved. With better content, ideas, sharing tools, and all other programs such as case studies, bogs, material and more the platform has helped us to improve our ad quality and focus on what is important without losing track of certain market trends and changes.

Incentivized

• They offer valuable guidance and educational resources to Administrators
• Their I.T. support is knowledgeable and responsive. And friendly!
• They build community among Acquia DAM (Widen) Admins
• They aren't as salesy and pushy as many of the other DAM Vendors that we considered. I don't feel like they are constantly trying to upsell me or take advantage. I hope this continues to be the case with the acquisition by Acquia.
• They're just plain nice people to work with.

Incentivized

• Organization / categorical structure for content
• Customizable templates for users who might not have design skills
• Clean, simple design

Incentivized

• The AI tagging is not very intuitive; if you upload 100 assets, you have to wait for ages to see if they have been tagged by constantly checking the field views over and over again. It would be good to have an AI tagging manager where you could submit and check tagging status.
• For image downloading, it would be good to be able to select an image size rather than an aspect and then adjust the image to the size.
• We would have jumped at the chance for SSO or Site Core integration, but the costs were so high it just was not worth it; we could have hired people to do it manually for cheaper.

Incentivized

• No significant cons to report. The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.
• I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file; it would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).
• Burn through support hours quickly; coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)

Incentivized

Acquia DAM (Widen) is changing its pricing model and at this point, we are unsure whether it is a good thing for us or not. While we consider this a robust tool, we will take our time to evaluate the competitors.

Incentivized

Acquia DAM (Widen) is very intuitive, it does not take extensive training as some tools do to use the tool. Uploading assets, creating portals, collections and sharing are all very simple. Acquia DAM (Widen) also does not force you to fill out all of the metadata. You can fill out as little or as much as you would like.

Incentivized

Never had an issue where I was unable to access Widen.

Incentivized

There have been a couple of rare instance where after I uploaded an asset, I was unable to rename it, or after uploading it it took a while before it actually appeared and can be viewed in the DAM.

Incentivized

The Acquia DAM support team is fantastic! Not only do we have an amazing customer support contact, the regular chat support is a great resource. Our CSM schedules meetings with our team regularly to ensure that we're meeting our goals. And the general support is great at responding quickly!

Incentivized

The training was very thorough. The recordings for all our traning sessions were provided to us so that we could go back and review. Our trainer was always available for follow up questions. Our trainer shared a spreadsheet with us as a checklist for all things that needed to be done to ensure proper import and setup of our assets and DAM.

Incentivized

It was a lot of work! But worth the effort to get our assets cleaned up and organized. Enough time and personnel need to be allotted for any implementation, but we had some advantage in having our assets in a previous DAM with attached metadata in XML, and our users were prepared with knowledge of our existing DAM at that time. Though old habits present their own issues, a company that is starting from scratch with no DAM has to think farther ahead about how it will organize and collect assets. Far more pre-planning with stakeholders would be needed for a company starting an implementation from scratch.

Incentivized

We started with the Widen system but ended up switching to Brandfolder. Brandfolder had the consistent interface across internal and external platforms. It was easier to use and search for assets for our internal team and brand partners. I preferred the Widen system's ability to share assets with direct links and the ability to add metadata upon upload.

Incentivized

The thing I love most about this software is how easy it is to use. For someone not super-tech-savvy, it is so easy to set up products and display them in the catalog. It's user-friendly for our employees and customers too. They can easily navigate to whatever item they need without any issues!

Incentivized

• Acquia DAM simplifies global access by offering an intuitive platform for easy asset uploads
• With centralized storage, sharing becomes seamless, fostering efficient collaboration worldwide.
• Utilizing Acquia DAM, I efficiently apply metadata for accurate categorization, enabling easy reference to past content whenever needed.

Incentivized

• Our ability to offer customers a very robust solution has increased customer retention and profitability.
• Our ability to increase volume without increasing overhead has also be a big win.

Incentivized