ACCESS Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. It provides premier syndication to leading news outlets. The solution aims to empower clients with a variety of solutions to suit any budget.
$299
single PR
Cision PRWeb
Score 3.4 out of 10
N/A
Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.
Personally, I see no difference between Newswire and other press release services. This one's available with our current PR SAAS solution, there's nothing wrong with it, and pricing is usually somewhat competitive. These days nothing works as well as actual media relations, so Newswire comes in handy for just having a solid link for a press release and getting the SEO on backlinked sites.
We have run several national PR campaigns over the past couple of years and Cision PRWeb makes it easy to distribute the releases and publications pick them up with is a testament to Cision's industry trust credibility. With just a few clicks, the release is set up and ready to deliver at a time of our choice.
Communication via video calls and emails. They were responsive to any questions we had.
Provided all the information we needed to make the decision to move forward. They had the materials around what publications and news outlets they could get into for us.
The editorial process was always very hard on our sale releases. Even if we followed the same structure we used to with PR Wire they would flag it as advertorial.
The option for video is nice but would be better to actually embed it into a part of the release versus just floating at the bottom.
Would be interesting for them to share more industry-specific releases or give the option to only get emails on specific industries. The E-blasts are always too general.
I wish you didn't have to pay for every extra thing. Sometimes it comes off like the people with the most money will be the ones that get their news seen.
It would be nice to geo-target globally. Right now, PRWeb only lets you select certain major MSAs in the US.
Simply put, they are a great team, excellent support and a platform that is so seamless to use. Great reporting content, can do attitude and a solution / product that works. They are an established company and there are many 'new companies' out there claiming to offer a better service but they lack the depth and capabilities of the Newswire platform
We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.
Simple step-by-step process to get your news out to the world. Easy to understand process and explanation as you go through the steps. Each upgrade does have a charge, but it's pretty visible. Once you get familiar with their platform and systems, it becomes fairly easy to use to get your news published. It's also nice how quickly you are able to get the news out and published in the places you choose.
When we have needed support, the Newswire support team has responded quickly and been very clear about what we need to know. We have never had a significant issue and they have been very helpful at cleaning up any points of confusion on our part. I always feel like they have my back.
I have only required support from PRWeb on two separate occasions and they handled my issues without any problems. I was a bit confused at first not sure if they had received my requests but shortly after I received responses and was able to move forward with my press release.
It is a very simple product to get started using, particularly for press releases. I have no used the other functionality so I can't say for sure how easy or difficult that might be, but my guess is that the way the platform is built makes it easy for anybody to get started.
To be honest, they are very similar in many ways. Business Wire, for example, is more focused on business news as opposed to other types of news. Newswire has a more general and broader application. Other news services like Bloomberg are only interested if the company is traded on one of the stock markets.
To be honest, there weren't that many options for media tracking and media databases. Cision was one of the biggest platforms and we got into a groove working with them
In a new technology area, Newswire has helped us build brand recognition.
During the pressures put on Healthcare over the past COVID periods our presence in the Marketplace have been difficult to maintain. Newswire has been key in our efforts.
When medical imaging AI tools exploded on the scene three years ago, there were over 150 vendors at conferences. Those that didn't promote with tools like Newswire and now gone.
I mentioned that a client of mine for which we used PRWeb is now in talks with a potential reselling partner - so that could have a major impact on their business.
It's always good to have the news out there to as wide an audience as possible. While pitching the news directly to reporters should be part of the PR plan for any announcement, issuing it via a service like PRWeb is usually a good idea.
PRWeb can help more reporters see your news. There are times when a reporter might see the press release via PRWeb and contact the company. Of course, news articles help add credibility and drive more traffic and more business.
