TrustRadius

Accenture AIP+ vs. smartocto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Accenture AIP+
Score 8.0 out of 10
N/A
AIP+ is Accenture Applied Intelligence’s collection of modular, pre-integrated AI services and capabilities, designed to make it significantly easier to adopt AI throughout a business and scale new solutions. And it doesn’t have to replace a current partner or custom platforms—AIP+ can help maximize the value of existing infrastructure, integrating with platforms such as AWS, Azure, Google and Intel. The solution offers components and solutions, available as-a-service or as modular accelerators…N/A
smartocto
Score 8.2 out of 10
N/A
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at. Analysing content performance consists of two things: keeping an eye on…N/A
Pricing
Accenture AIP+smartocto
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Accenture AIP+smartocto
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details——
More Pricing Information
User Ratings
Accenture AIP+smartocto
Likelihood to Recommend
-
(0 ratings)
8.9
(0 ratings)
User Testimonials
Accenture AIP+smartocto
Likelihood to Recommend
No answers on this topic
smartocto is very well suited to measuring blog performance, gaining insights into topics that resonate & measuring how well your content team is performing. It makes for a good, user-friendly alternative to GA4. It could do with better SEO tracking features as this is what most B2B content teams are focused on.
Joe Barron | TrustRadius Reviewer
Joe Barron
Content Manager
Read full review
Pros
No answers on this topic
  • Providing actionable data the moment that you need it
  • Providing a clear and easy to use UX
  • Very flexible when it comes to the configuration for your particular business
Melle Drenthe | TrustRadius Reviewer
Melle Drenthe
Digital Content Manager
Read full review
Cons
No answers on this topic
  • CPI is sometimes harder to understand but once you do it is of great help for business strategy
  • Video content analysis could be improved but it is sufficient enough.
Feda Kulenovic | TrustRadius Reviewer
Feda Kulenovic
Data and Digital Transformation Manager
Read full review
Usability
No answers on this topic
smartocto is a very user-friendly tool, with a smart & clean interface.
Joe Barron | TrustRadius Reviewer
Joe Barron
Content Manager
Read full review
Alternatives Considered
No answers on this topic
Google Analytics is a general type analytics better suited for sales than media environment. It gives good overview data but it is hard to setup a system in a newsroom where you could make data driven decisions on future content. smartocto is editorial analytics suite and is easier to use in a newsroom.
Feda Kulenovic | TrustRadius Reviewer
Feda Kulenovic
Data and Digital Transformation Manager
Read full review
Return on Investment
No answers on this topic
  • We have onboarded 70 old-school journalists to daily reporting and data retrospect. The a/b testing solution had proven that we have drastically improved our CTR.
Stipe Grubišić | TrustRadius Reviewer
Stipe Grubišić
Head of digital
Read full review
ScreenShots

smartocto Screenshots

Screenshot of Realtime and smart notificationsScreenshot of Historical insightsScreenshot of Customisable BigscreenScreenshot of Realtime A/B testing of headers and lead-in texts