The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…
N/A
Folloze
Score 7.7 out of 10
Enterprise companies (1,001+ employees)
Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.
6sense is great when used for sales insight, especially in scenarios where sales teams need to prioritize accounts based on buying intent. When we want to identify which accounts are actively researching a product category or specific keywords, 6sense provides visibility into anonymous website visits and intent signals. 6sense can do better in terms data enrichment—such as updating or verifying contact details before import to CRM. While 6sense offers some enrichment features, tools like ZoomInfo is generally more robust to maintaining accurate contact-level data.
I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
6sense has really detailed intent data. It's very dynamic and they're always releasing new features and new products that provide even more levels of detail. They also create a custom model for you that's based on your close won sales. You can look at intent data that's super personalized to you in your business case. The integrations allow you to use the data that 6sense provides throughout your marketing stack. You can put it into your map, you can put it into your CRM, you can put it into outside advertising platforms, which allows you to really have really strong omni-channel campaigns.
Not having to publish segments to SF to see in the dashboards.
Better in tool profiles (ability to add region & team under profiles) and then being able to filter reports to a person or sales manager would make things more agile.
Ability to have smaller display campaign audiences (1-1 abm style could use improvement).
Integrating the contact form with our CRM has been a lengthy and on-going process
We use iframe for some of our content pieces and I think it could look better than it does now
We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
6Sense is a powerful tool, and I’m hopeful that, despite some limitations tied to our sales process, we can make it work effectively for our organization. The customer support is great, and they have listened to my feedback and provided recommendations to improve. The insight we can see is still unmatched and it is easy to digest
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
Folloze has a very intuitive user interface and designer. Their integrations have been seamless, and their team has been extremely helpful and responsive in getting features added or any gaps addressed. We have been leveraging the tool to its full capability, and people are happy both internally as well as externally.
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
We've used a couple other ABM softwares. We've done ZoomInfo, we've worked and partnered with RollWorks as well and there are some other quasi ABM tools and features and some other marketing automation platforms that align but not necessarily have the full breadth of experience and capabilities that 6sense sets.
Folloze offers much more robust and sophisticated solutions compared to PathFactory. The microsite building experience is moons ahead of PathFactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting lost in Folloze, whereas I would get lost all the time in PathFactory.
Opportunity conversion, definitely increased opportunity, conversion rates and very high deal size. The size of the deal that is touched by marketing and engaged in 6sense paid media campaigns is proportionately increased versus if they were just an inbound or if they were just work by sales.
A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
