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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    6sense

    Score8.7 out of 10
    N/AThe 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A

    Folloze

    Score7.7 out of 10
    Enterprise companies (1,001+ employees)
    Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.N/A
    Pricing
    6senseFolloze
    Editions & Modules
    No answers on this topic
    Folloze
    Contact Sales
    Offerings
    Pricing Offerings
    6senseFolloze
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    6senseFolloze
    Considered Both Products
    6sense
    No answer on this topic
    Folloze
    Chose Folloze
    Folloze offers much more robust and sophisticated solutions compared to PathFactory. The microsite building experience is moons ahead of PathFactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting …
    Incentivized
    Chose Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use …
    Incentivized
    Chose Folloze
    Folloze does so much more than the other tools we evaluated, like PathFactory and Uberflip. Those other solutions are more of a content repository with AI to help guide the visitor's experience. While this is powerful, Folloze goes a step further by making a full web page …
    Incentivized
    Key User Insights
    Would buy again
    94%
    Would buy again
    214 Answers
    98%
    Would buy again
    47 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    152 Answers
    98%
    Delivers good value for the price
    39 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    217 Answers
    94%
    Happy with the feature set
    45 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    134 Answers
    100%
    Lived up to sales and marketing promises
    35 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    129 Answers
    100%
    Implementation went as expected
    40 Answers
    Features
    6senseFolloze
    Engagement
    Comparison of Engagement features of 6sense and Folloze
    Feature
    6sense
    7.8
    84 Ratings
    4% below category average
    Folloze
    7.7
    10 Ratings
    5% below category average
    Automated routing and prioritization8.068 Ratings7.510 Ratings
    Customer interaction histories8.077 Ratings7.710 Ratings
    Syndicated content7.656 Ratings7.39 Ratings
    Personalization7.770 Ratings8.110 Ratings
    Engagement data tracking8.081 Ratings7.710 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of 6sense and Folloze
    Feature
    6sense
    7.9
    82 Ratings
    1% above category average
    Folloze
    7.4
    9 Ratings
    5% below category average
    Ad campaign creation8.177 Ratings7.89 Ratings
    Display advertising7.979 Ratings7.49 Ratings
    Contextual advertising8.068 Ratings7.19 Ratings
    Social advertising7.874 Ratings7.39 Ratings
    Ad reporting and analytics7.980 Ratings7.59 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of 6sense and Folloze
    Feature
    6sense
    8.4
    94 Ratings
    3% above category average
    Folloze
    7.5
    10 Ratings
    9% below category average
    Standard visitor segmentation8.691 Ratings7.410 Ratings
    Behavioral visitor segmentation8.293 Ratings7.610 Ratings
    ABM sales intelligence8.387 Ratings7.510 Ratings
    Intent Data
    Comparison of Intent Data features of 6sense and Folloze
    Feature
    6sense
    8.4
    99 Ratings
    7% above category average
    Folloze
    7.2
    10 Ratings
    8% below category average
    3rd party intent signals8.597 Ratings6.410 Ratings
    Downstream intent signals8.291 Ratings7.59 Ratings
    Account identification8.495 Ratings7.610 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of 6sense and Folloze
    Feature
    6sense
    7.8
    84 Ratings
    7% below category average
    Folloze
    7.5
    9 Ratings
    11% below category average
    Automated workflow & orchestration7.884 Ratings7.59 Ratings
    Best Alternatives
    6senseFolloze
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    6sense
    Score8.7 out of 10
    Enterprises
    ZoomInfo Marketing
    Score7.8 out of 10
    ZoomInfo Marketing
    Score7.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    6senseFolloze
    Likelihood to Recommend
    8.7
    (223 ratings)
    7.3
    (48 ratings)
    Likelihood to Renew
    9.0
    (13 ratings)
    9.1
    (2 ratings)
    Usability
    10.0
    (27 ratings)
    8.0
    (48 ratings)
    Availability
    10.0
    (3 ratings)
    8.2
    (1 ratings)
    Performance
    10.0
    (3 ratings)
    7.3
    (1 ratings)
    Support Rating
    10.0
    (28 ratings)
    6.4
    (41 ratings)
    Online Training
    1.0
    (1 ratings)
    4.5
    (1 ratings)
    Implementation Rating
    10.0
    (4 ratings)
    9.1
    (2 ratings)
    Configurability
    10.0
    (3 ratings)
    5.5
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    4.5
    (1 ratings)
    Ease of integration
    10.0
    (2 ratings)
    9.1
    (1 ratings)
    Product Scalability
    10.0
    (3 ratings)
    5.5
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    10.0
    (2 ratings)
    9.1
    (1 ratings)
    User Testimonials
    6senseFolloze
    Likelihood to Recommend
    6sense
    6sense is great when used for sales insight, especially in scenarios where sales teams need to prioritize accounts based on buying intent. When we want to identify which accounts are actively researching a product category or specific keywords, 6sense provides visibility into anonymous website visits and intent signals. 6sense can do better in terms data enrichment—such as updating or verifying contact details before import to CRM. While 6sense offers some enrichment features, tools like ZoomInfo is generally more robust to maintaining accurate contact-level data.
    Incentivized
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    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    Pros
    6sense
    • I think one of my favorite features are the Bombora Surge topics, I'm able to take a topic that a segment is really highly active in and create an outbound sequence based on that, just targeting certain personas. Like on the buying committee, identifying activity. I can create an end-to-end campaign just with 6sense data.
    Incentivized
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    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
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    Cons
    6sense
    • I would love to see more academy and certifications, availability, I think some easier, faster, easy, digestible courses to jump in. Certifications are great but they're very much focused on just those two certifications, so maybe more of a specialization focus on that side as well as some ways to kind of do a quick easy onboarding for first time users or those who have 6sense within their organization but don't know how to jump in and use it right away.
    Incentivized
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    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
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    Likelihood to Renew
    6sense
    I love the tool, it makes everything we do more powerful and accurate. I'd shout it from the rooftops any day of the week. Using this tool will take your marketing efforts to the next level, no matter where you're starting from. No need to have prior experience with the tool for it to work for you
    Incentivized
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    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
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    Usability
    6sense
    The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
    Incentivized
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    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
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    Reliability and Availability
    6sense
    I've never noticed it being down but I rarely log into the web interface
    Incentivized
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    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
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    Performance
    6sense
    Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
    Incentivized
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    Folloze
    pages load slow sometimes
    Incentivized
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    Support Rating
    6sense
    We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
    Incentivized
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    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
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    Online Training
    6sense
    It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
    Incentivized
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    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
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    Implementation Rating
    6sense
    dont implement it
    Incentivized
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    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
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    Alternatives Considered
    6sense
    6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
    Incentivized
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    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    6sense
    No answers on this topic
    Folloze
    cannot disclose
    Incentivized
    Read full review
    Scalability
    6sense
    Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
    Incentivized
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    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
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    Return on Investment
    6sense
    • One of the big things, I think 6sense does a really good job is increasing the amount of pipeline that is generated within our organization. It's definitely one of the underrated things is I would say mental health, cold calling is very difficult. 6sense really makes it a lot easier to not stress out nearly as much going into these cold calls. Of course it is still going to happen, people are going to hang up, but I felt that people felt more confident going into these phone calls.
    Incentivized
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    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
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    ScreenShots

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.