3BL Media's content distribution platforms and Brand Studio promote the environmental, social, governance (ESG) initiatives of companies, nonprofits and NGOs.
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Cision PRWeb
Score 3.4 out of 10
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Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.
I would (and do) recommend 3BL Professional to any company/org trying to expand the reach of it's CR programs. Often communications is how we justify the budget for our program work (communications help us increase brand reputation, reach potential employees, reach investors and ESG analysts). The 3BL platform is an incredible way to get your impacts and initiatives out to the world so that people know about the incredible programs you're running. Would recommend for any CR/ESG/Sustainability team.
PRWeb served it's purpose for Strouse by sending news out to new audiences although this never generated an overwhelming amount of traffic to our website. If you are only interested in issuing PR and getting your name out there, then I think PRWeb is a fine solution. I find PRWeb less appropriate if you really want to drive traffic to your site through a press release in hopes of creating sales. During the selection process I would be interested in knowing what sources my PR would be submitted to. Is it being submitted to relevant websites? Will links be provided on all of these websites? Ask yourself, will these websites benefit my companies SEO?
Could use detailed description of difference between page views and impressions and how these are differently experienced by people who could see the content on various channels
It would help to know a ballpark figure of impressions served up by Reuters, AP and other services that pickup 3BL content
It would help if quarterly reporting could track with our fiscal year quarters instead of calendar year quarters
One issue we ran into with media tracking was that when it came to smaller or more niche media, it had a hard time tracking hits from those outlets for our clients.
Building larger media lists was time consuming and cumbersome.
We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.
I have only required support from PRWeb on two separate occasions and they handled my issues without any problems. I was a bit confused at first not sure if they had received my requests but shortly after I received responses and was able to move forward with my press release.
I've used all these services. Which one to choose depends on the situation. It's good to have knowledge of all the options. Of course, there are many other services as well, and even free services that a very small business or nonprofit can use that do similar things. I find PRWeb is a good fit for many of my clients because of the pricing. Photos are increasingly important in getting news picked up and PRWeb doesn't charge you an arm and a leg like some services do to include a photo
