24-7 Press Release vs. Prezly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
24-7 Press Release
Score 6.6 out of 10
N/A
24-7 Press Release is a press release distribution platform from the Canadian company of the same name.N/A
Prezly
Score 9.6 out of 10
Mid-Size Companies (51-1,000 employees)
Prezly is presented as all-in-one public relations management tool that helps PR teams organise their workflow, collaborate and save time. Accessible through any browser, Prezly's key features are divided between three main areas: Contact management Full PR CRM for managing contacts Automated contact enrichment and flagging for out-of-date contact details At-a-glance comms timeline per contact showing emails sent/received, added…
$50
per month per user
Pricing
24-7 Press ReleasePrezly
Editions & Modules
No answers on this topic
Starter Plan
$50
per month per user
Core Plan
$90
per month per user
Premium Plan
$140
per month per user
Enterprise Plan
custom
per month per user
Offerings
Pricing Offerings
24-7 Press ReleasePrezly
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsPrezly also offers a yearly payment option with a 20% discount. Additional seats are available for each plan, and additional newsrooms are available for Core Plan and above. For larger/global clients, Prezly offers an Enterprise Plan that accommodates 10+ seats and more customizable functionality; Enterprise Plans are priced based on an organization's requirements.
More Pricing Information
Community Pulse
24-7 Press ReleasePrezly
Best Alternatives
24-7 Press ReleasePrezly
Small Businesses
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
Medium-sized Companies
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
Enterprises
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 6.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
24-7 Press ReleasePrezly
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
User Testimonials
24-7 Press ReleasePrezly
Likelihood to Recommend
Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.
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Since this platform is so easy to use when creating or managing communication workflows, it is recommended to work mostly with scenarios that generally require several processes to complete each group management, for example, to cover from the follow-up of employees within the communications team to the management of the team's communication processes.
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Pros
  • Increases search engine optimization.
  • Builds awareness.
  • Bumps up social media engagement.
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  • Organized Contacts / Contact Management
  • Engagement Tracking
  • CRM
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Cons
  • Distributing to even more sites
  • Their higher tier packages have at over a 1 day turnaround and make it inconvenient for very fresh news
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  • Prezly's platform tends to constantly present slowness issues if you are going to work with external flows coming from other platforms, usually while they are loading, or it can lead to the platform itself stopping its use. Our recommendation to deal with this is to simply copy the workflows inside Prezly, without using the original formats.
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Alternatives Considered
24_7 Press Release is far cheaper than Newswire. However Newswire has stellar customer service. Press 24_7 has decent customer service. I also appreciate that they do not discriminate organizations seeking to send out news as I did not receive permission from Newswire to promote without any explanation. I appreciate the feedback 24_7 Press Release gives to PRs when they are not approved and that your credit is not used up when they reject a PR.
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It's been a while since I evaluated Prezly against Cision. It's an apples-to-oranges comparison because Cision has a lot of additional features, but Prezly has a robust CRM platform and digital newsroom that outflanks the Cision newsroom in look, feel and ease of use, not to mention cost. It has been several years since I did the comparison, so the Cision offerings may have changed in the meantime, to be fair.
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Return on Investment
  • Some PRs have appeared on some first searches of Google. This is good
  • Distribution can sometimes be stagnant (i.e - the same sites only) thus results don't look like they're growing.
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  • The biggest ROI is in time saved. when sending press releases before Prezly, I used merge emails in Outlook. It took 3-5 hours to refine my list, set up the outlook page, host links of assets, and then run test sends. Prezly can be set up and a release or distribution sent out in 1-2 hours (even less if we copy a previous set up).
  • Prezly makes my website press room look amazing. Many media comment on the Prezly press kits I send along and appreciate that the pages are clean, easy to navigate and reliable.
  • It is essential to have a contact management system with an opt-out.
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ScreenShots

Prezly Screenshots

Screenshot of Prezly's dedicated CRM and rich contact profilesScreenshot of Prezly's contact list import, which is also used to merge duplicates and weed out bad emailsScreenshot of Prezly's tags, which are used to organize contacts into dynamic media lists that always stay up to date.Screenshot of a Prezly multimedia campaignScreenshot of Prezly's story editorScreenshot of Prezly's reporting, which can display which stories get the most coverage, and which journos are the biggest fans