1plusX GmbH vs. Adobe Real-Time Customer Data Platform

1plusX GmbH

Adobe Real-Time Customer Data Platform

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
1plusX GmbH	Score 10.0 out of 10	N/A	1plusX helps publishers and advertisers to take control of their first-party assets with a real-time data management, data clean room, and CTV solutions converge that help customers engage their audiences with more meaningful and personalized content and advertising. The solution supports publishers in monetizing their inventory and optimizing advertisers’ marketing performance through data. 1plusX boasts helping the marketing performance of companies around the world…	N/A
Adobe Real-Time CDP	Score 8.1 out of 10	N/A	Adobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale.	N/A

Pricing

1plusX GmbH

Adobe Real-Time Customer Data Platform

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
1plusX GmbH	Adobe Real-Time CDP
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Optional

Additional Details

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Adobe offers three tiers of Real-Time CDP tailored for any type of business wanting to power their customer experience management strategy with unified customer data. The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers. The Business-to-Business Edition is for B2B brands wanting to personalize experiences for leads and accounts. The Business-to-Person Edition is for combined B2C and B2B brands wanting to personalize experiences for the same person across all lines of business.

More Pricing Information

Community Pulse
	1plusX GmbH	Adobe Real-Time Customer Data Platform

Best Alternatives
	1plusX GmbH	Adobe Real-Time Customer Data Platform
Small Businesses	MediaMath Score 7.4 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10
Medium-sized Companies	Adobe Real-Time CDP Score 8.1 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10
Enterprises	Adobe Real-Time CDP Score 8.1 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10
All Alternatives	View all alternatives	View all alternatives

User Testimonials
	1plusX GmbH	Adobe Real-Time Customer Data Platform
Likelihood to Recommend	No answers on this topic	Adobe Real-Time Customer Data Platform is well suited for organisations that have extensive PII data with attributes & consumer behaviors. Also, who wants to run omnichannel customer acquisition and focus on middle- or low-funch campaigns? Also, having multiple digital assets (i.e., website, mobile application, CRM, SMS campaign channels, etc). Incentivized Verified User Anonymous Read full review
Pros	No answers on this topic	Real time segmentation and profiling on high volume of customer data Integration of various customer data sources, ranging from CRM, Web Analytics, EDL and other custom sources Data governance of customer data in the platform, down to attribute based access controls Activation across paid media, marketing automation and experience optimization platforms Easy to use interface for marketers Incentivized HD Harish Deshmane Product Owner - CDP Read full review
Cons	No answers on this topic	Some features that are not yet released to all customers are necessary to manage cases like device sharing The methodology of how data is stored and manage is relatively unique and requires some ramp-up to fully understand There are some areas, like deduplication, where the platform doesn't provide the flexibility one would expect Incentivized Verified User Anonymous Read full review
Likelihood to Renew	No answers on this topic	Adobe Real-Time Customer Data Platform quickly becomes a must-have once you are through the "build it" phase. Direct integration with a wide variety of disparate systems makes it a difficult proposition to remove once users are trained in its various systems and fully bought into the strategy behind its use. Support for a wide range of teams is helpful in adoption and continued use of Adobe Real-Time Customer Data Platform - everyone in data engineering, martech, frontend marketing can find a use case to pursue. Incentivized Verified User Anonymous Read full review
Usability	No answers on this topic	Activation - great Segmentation - in UI, there should be the possibility of writing advanced code Tags. Both Mobile and Desktop Data Ingestion - might be pain in the ass. Changing one customer attribute is time-consuming. It should be some super admin or some feature. One user can change some customers' attributes easily. Data Transformation - Maybe there are some modules for that in AJO? Incentivized MG Michał Guzdek Senior Consultant Read full review
Alternatives Considered	No answers on this topic	Adobe CDP is a very capable product that offers all of the features that its competitors offer and more. The only differences can be noticed while connecting with other external tools. Adobe can help easily connect with tools within its ecosystem: Analytics/Marketo/Target, etc. Incentivized Verified User Anonymous Read full review
Return on Investment	No answers on this topic	it has allowed us to gain more insights into our profiles we have been able to manage our schemas with ease Incentivized Verified User Anonymous Read full review
ScreenShots		Adobe Real-Time CDP Screenshots