I think the competitive booking sites, to my understanding, offer more integrated full-office functions like client history, visit or product payments, etc.
Zoho Bookings from my personal experience is best when you have a growing list of customers and need to get free of the hassle of taking written notes in your Rolodex. It's like a CRM but optimized for booking tasks. I believe it would be less suited, if you are a new business starting from scratch
It still needs more robust features and customization, like workflows and such. I'm confident they'll continue improving it, but some particular customization settings aren't available, in terms of triggers, content, look and feel, but it is mostly very detailed and particular. If you're ok with adapting to it, it is an excellent tool.
The tool is the all singing and dancing ultimate appointment and scheduling tool suitable to almost any business that requires their customers/ clients to book in for a service. Has so many features and works really well with many third party tools that can save you a lot of time and hassle. It would of been a 10 if 10to8/had its own mobile app not web based app
Some of the integrations and features are harder to set up. Once everything is set up its fairly straightforward, but if like ATI you have multiple branches or departments utilizing Bookings, you would need to set up separate booking sites for each office/salesperson
I've only had to reach out to customer service twice, but both times the people that I spoke to were quick to respond, knew what they were talking about and were able to walk me through fixing the issues.
A lot of things are not great as this is a new tool, but they fix it relatively quickly. They don't have a direct phone number, but Zoho support has good service overall
We can't schedule directly through MyCase, but we sync our 10to8 account with multiple calendars. Smith.ai schedules appointments for us by clicking on a link. We use Calendly for some appointments, but it's more expensive.
I found the integration with the two above is great if you're a Google Calendar user which we are not. While with Zoho Calendar we can have two way integration with Google Calendar there wasn't a need to do so. With Zoho Bookings which also integrates with Google Calendar we didn't have to worry about that as the integration with our Zoho Calendar was virtually automatic. There was also the cost consideration as the two above have a free version it was limited and didn't have all the bells and whistles we needed. Zoho Bookings provide us with everything from a single sign-on web browser and mobile app
The tool makes my business look professional online and helps me manage my business as a whole with calendar syncing and zoom conferencing meeting integrations to name a few.
If insights and analytics is what you are after you can also run reports and download them to use for monthly or quarterly business reviewing.
The time saved using 10to8 is priceless. You can import or create intake forms for each service that you can make as a requirement for your clients to complete.
Zoho Bookings does not have either a positive or negative ROI as this is included with our Zoho Suite of features and we have enough licenses currently for anyone who would need access.
It would be a negative ROI if we needed to purchase additional licenses solely for our engineers or the entire organization, most of who do not need access to any of the other Zoho Suite of features.