1-Social vs. LiftMetrix (discontinued)

I like that I can really dig in to the advanced filers to generate the custom reports that apply to my industry and the accounts I have linked to Hootsuite. I have more experience with some networks and not as much experience with others, so the suggestions I am able to review and implement have been enormously helpful. I have a marketing staff of 4, so having Impact do the legwork helps us focus on the creative aspect of our marketing plan.

Incentivized

• It is easy to quickly set up and get results from specific search terms.
• It tracks these terms across many different platforms, all in one place.
• It allows us to quickly analyze the data from these mentions.

Incentivized

• Free version used to offer a lot more performance.
• Insights now only available for paid versions.
• Would be nice to see shares.
• Hashtag suggestions or insight would be helpful.

This was the first program that I used so do not have anything to compare it to. It does work better than scheduling within Facebook now Meta. I am not looking into other options because I would like to be able to post to more social accounts at a lower cost.

• Positive - being able to centralize our social media management has helped save time and resources
• Positive - we can better measure our efforts and course correct more quickly if something is/isn't working.
• Positive - we can better track conversions on social posts aimed to sell products with actual purchases on our website.

Incentivized