Provides great insight on how your leads engage with your content
March 22, 2019

Provides great insight on how your leads engage with your content

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory (formerly LookBookHQ)

PathFactory is being used by our Interactions department who are responsible for creating experiences for customers at multiple stages throughout the customer buyer journey. The business problems it addresses are having a deeper understanding of customer engagement, allowing marketing automation nurture programs to scale, and making the most out of content and understanding the contribution to an opportunity.

Pros

  • Collects a lot of data behind the scenes that can be actionable.
  • Provides a view of a lead's engagement path so we have better insights on what and how they are engaging.
  • Provides an easy to use interface for the end user to consume relevant content.

Cons

  • UI can be improved with more customization of the content page (HTML/CSS).
  • More expansive reporting and analytics options (different visualizations and being able to export).
  • More granular engagement data (e.g. page views, duration, etc. for each content rather than one threshold setting).
  • Creating nurture paths in marketing automation platforms is much more seamless using the data from PathFactory.
  • The platform is easy to use and train to reduce the strain on resources to manage and execute.
  • PathFactory provides insights into what type of content is performing and how to make the most out of our content.
While Uberflip has a more modern UI in displaying the content, it is rather limited to flipbooks or PDFs and does not prove the level of insight or experience as PathFactory. Additionally, PathFactory had better reporting and analytics than Uberflip. These two reasons alone were enough to choose PathFactory over Uberflip.
PathFactory is well suited for large volumes of content such as a content hub or larger nurtures with five or more content assets. It is great for creating personalized nurtures based on knowing what they have already consumed while providing an opportunity for a prospect to consume as they like while presenting related content. It is not suited for promoting one or two content pieces.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
7.5
Content hub
8
Forms / Gated content
7
Embedded CTAs
7
Content automation
8
Content Reporting & Analytics
6.7
Audience profiling and targeting
7
Closed-loop tracking and reporting
6
Content performance analytics
7

Comments

  • Lauren Triance-Haldane | TrustRadius Reviewer
    Lauren Triance-Haldane
    (Vendor Representative) commented 7 years ago
    Thank you so much for taking time out of your day to review PathFactory! Today, PathFactory does have a wide range of granular engagement data on your visitors and accounts, in addition to threshold settings. We're working on additional tools that will allow you to customize reports across our analytics offering to get the insights you want. Most reports are exportable today; however we will be extending this to visualizations and charts. Please stay tuned!

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