Best intelligent content platform in the market!!
April 07, 2021

Best intelligent content platform in the market!!

Vivek Tiwari | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory is currently used to provide intelligent content for all inbound users coming on our domains for hyper-personalization. It is currently being used by marketing. It has helped us:

  • Improved contact engagement and tracking through better analytics.

  • Unified cookie system to make content consumption seamless..

  • Better HubSpot integration with more in-depth data availability

  • Getting rid of a more traditional resource center with a more organic discovery and journey mapping

  • Ultimate Goal: For prospects to binge consume our content.

Pros

  • Love the tracking and in-built reports.
  • Better HubSpot and CRM integration with more in-depth data availability.
  • Getting rid of a more traditional resource center with a more organic discovery and journey mapping.
  • Love the target tracks!
  • Amazing customer on-boarding team!

Cons

  • Bug fixes.
  • Web promoters can be improved (automatic drop-down on mobile devices).
  • Tracking of content without adding to a specific track.
  • More engagement for new users.
  • Improved Binging.
  • Deals move faster down the funnel.
Used Uberflip for the past 3+ years. A vastly superior product when it comes to hyper-personalization and better user journey mapping across all of out marketing domains.
Well suited for:
1. Content journey mapping on your website.
2. Improving binging and content consumption rate.
3. Moving prospects down the funnel.

Less appropriate for:
1. Sales team, due to limited licenses (if you work in a bigger org with over 100+ sales team).

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
7.5
Content hub
8
Forms / Gated content
8
Embedded CTAs
7
Content automation
7
Content Reporting & Analytics
9.7
Audience profiling and targeting
9
Closed-loop tracking and reporting
10
Content performance analytics
10

Comments

  • Preston Lam | TrustRadius Reviewer
    Preston Lam
    (Vendor Representative) commented 5 years ago
    Hi Vivek, thank you for taking the time to leave us a review! Happy to hear that we were able to get you and the team set up quickly. Looking forward to learning more about your successes. If you have any further feedback for us, please contact me at preston@pathfactory.com!

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