PathFactory has made our content "binge-able"
April 06, 2021
PathFactory has made our content "binge-able"
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
We are using PathFactory within the marketing department.
The problem we had prior to PathFactory was that for digital marketing, campaigns, events, sales outreach, etc., we would send prospects to a landing page or a resource, but then their experience would stop there and we'd have to custom-build a "next step" for them to move on to. PathFactory is a way for us to simply guide prospects to a next piece of content.
The problem we had prior to PathFactory was that for digital marketing, campaigns, events, sales outreach, etc., we would send prospects to a landing page or a resource, but then their experience would stop there and we'd have to custom-build a "next step" for them to move on to. PathFactory is a way for us to simply guide prospects to a next piece of content.
Pros
- The software is fast and intuitive.
- The support and implementation process was very thorough and helpful.
- They truly allow you to make your content "binge-able."
Cons
- There are so many customization options that sometimes it can be overwhelming.
- Some may find the software to visually feel outdated.
- Content tracks we've used at events and in outbound prospecting have had influence on marketing-sourced opportunities (i.e. the prospect views the track and then down the line it has resulted in a meeting and subsequent opportunity).
Comments
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