PathFactory gives prospects the content they want and the data marketing needs

PathFactory has become an invaluable tool in my virtual events strategy. It has helped me significantly increase my MQL's during and post virtual tradeshow sponsorships by providing key insights into prospect interest and allowing prospects to binge on content. It has also allowed me to capture key data from sponsored tradeshow booths, in real-time.
I have also used VEX for our own brand events. Unlike other virtual event tools that require significant MOPS effort, user training, and provide poor data, VEX has been easy to use. It is already built into our infrastructure so setting up individual events is a breeze and data flows for both live and on demand viewers. The platform makes it easy for participants to view and download additional related content.