PathFactory has helped us shift Demand Gen and Nurture strategy for the better
March 24, 2021

PathFactory has helped us shift Demand Gen and Nurture strategy for the better

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We are currently using PathFactory for a number of our Nurture campaigns, like weekly newsletters and webinar promotions. Our main area of use is in Demand Gen. It is addressing our need to educate prospects in a more localized, contextual way.

Pros

  • Quick to spin up new content tracks and experiences.
  • Helps keep prospects engaged with our content for longer.
  • Accelerates the nurture process to warm leads to a buying stage.

Cons

  • The UI is a bit busy.
  • Reporting on performance is a bit tough to find.
  • We have seen more deals closing from our newsletter program.
  • We have seen more engaged audiences post-webinar when we send follow-up recordings alongside contextual content.
  • Sales has more confidence going into conversations with leads we get from our PathFactory tracks.
PathFactory has transformed how we approach a traditional nurture experience. We are much more able to promote a number of contextual pieces of content, based on the interest that a prospect has shown, and get warmer leads to sales. It's given us a medium to cross-promote various forms of high-performing content.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
8.0
Content hub
8
Forms / Gated content
8
Embedded CTAs
8
Content automation
8
Content Reporting & Analytics
7.0
Audience profiling and targeting
Not Rated
Closed-loop tracking and reporting
6
Content performance analytics
8

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