PathFactory is a great addition to your tech stack - if you've got robust content to keep it fed
December 17, 2020

PathFactory is a great addition to your tech stack - if you've got robust content to keep it fed

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We use PathFactory to customize content paths around our major content releases. We'll augment a marquee resource with related resources like videos, case studies, webinars and white papers, and then deploy the path via Marketo, Outreach or our website.

Pros

  • PathFactory integrates into Marketo's smart campaign functionality very well
  • The experience for our users of PathFactory content is seamless
  • The analytics available to us in Salesforce have been useful

Cons

  • Some of the triggers in Marketo have been giving us false positives on content read
  • The user interface inside the product can be confusing without extensive training
  • We're still early in our relationship, but we've already attributed pipeline to PathFactory way beyond the product cost
PathFactory is excellent for creating guided experiences beyond a single-shot consumption of a written resource. It creates a seamless experience that links content together and encourages more time on-page. We've used it extensively in our demand gen campaigns to drive additional engagement on our content.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
7.3
Content hub
7
Forms / Gated content
6
Embedded CTAs
7
Content automation
9
Content Reporting & Analytics
7.0
Audience profiling and targeting
7
Closed-loop tracking and reporting
7
Content performance analytics
7

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