Item: PathFactory
Rating: 9
Author: Tristan Galvan

Overall Satisfaction with PathFactory

Use Cases and Deployment Scope

Currently, PathFactory is only being used by our Marketing Department. However, there's heavy interest in integrating with SalesForce to give the Sales Team access to contact and account-level engagement data. In addition, Customer Implementation and training teams are showing interest in using PathFactory, as well as HR.

Pros and Cons

Pros

Tracking engagement with each piece of content on an account and/or contact level.
Integration with other systems.
Excellent sales and client relations.

Cons

Sometimes it takes a little longer to get a tech issue involved once a ticket has been issued.
We were first assigned a technical representative who was not "up to snuff," but was promptly removed from our implementation team once we raised concerns.
I wish we didn't have to make our videos "public" in order to appear in PathFactory iframing.

Return on Investment

Although we have a binge rate of 25% now, we don't know how much of an improvement that is from before because we never were able to get that data. So, in the sense of getting that data, it's great. We "think" we're pushing leads through the funnel quicker, but we can't really prove it yet.

Alternatives Considered

Uberflip, Marketo Real-Time Personalization and Marketo ABM

Uberflip seemed good for the pop-up, next step type of experience, but their page options seemed very one-note and not very attractive. Marketo would have been an easy to "switch-on" option, but every service or feature required another subscription, and even with all the bells and whistles, I still don't think it could do everything PathFactory could do.

Likelihood to Recommend

If you are looking for a way to make your content more "binge-able," track metrics and activity to the second and score based on engagement, and/or you don't want to have to create a new webpage for every purpose, PathFactory is a great option! It took us longer than anticipated to get up and going on the software, but once our scoring and integration with Marketo were set up, it's been SUPER easy. We now have a 25% binge rate, meaning 25% of visitors now consume at least two pieces of content per session, which is great. Before PathFactory, we would not know how much time they spent on the content, so we couldn't score on anything but "viewed."

PathFactory Feature Ratings

Comments

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New Personalized Web-pages in Seconds with PathFactory