Optimizely Web Experimentation To scale your business
November 19, 2024

Optimizely Web Experimentation To scale your business

Harpreet Kaur Sandhawalia | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

Testing offers, creative, messaging and interrupt frequency to drive paywall conversions to sell digital subscriptions.

Pros

  • Intuitive UI
  • Experimentation setup and targeting without involving engineering
  • Easy configuration

Cons

  • Ability to rank experiments
  • Ability to see where targeting logic is overlapping across experiments
  • Implement a chrome extension that lets you easily QA variations
  • Increase in purchase conversions
  • Increase in registrations
Training and governance requires a dedicated resource internally to support scaling it.

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Web Experimentation again?

Yes

Broader experiments related to content, design, messaging that can be contained to a single session. When you're looking to integrate data from other sources or follow a user across sessions, Optimizely Feature will be a much more lightweight implementation.

Optimizely Web Experimentation Feature Ratings

6.7
a/b experiment testing
10
Split URL testing
8
Multivariate testing
9
Multi-page/funnel testing
5
Cross-browser testing
3
Test significance
10
Visual / WYSIWYG editor
5
Advanced code editor
5
Preview mode
6
Test duration calculator
7
Experiment scheduler
7
Experiment workflow and approval
7
Dynamic experiment activation
3
Client-side tests
8
Mutually exclusive tests
8
7.3
Standard visitor segmentation
8
Behavioral visitor segmentation
6
Traffic allocation control
7
Website personalization
8
8.5
Goal tracking
8
Test reporting
9
Results segmentation
8
CSV export
9
Platform Integration Features ()
Not Rated

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