Marketing Team Member - Optimizely Web Experimentation Review
October 11, 2023

Marketing Team Member - Optimizely Web Experimentation Review

Liza Marino | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We use it to test different changes we to our webpages we think will help users understand our product and navigate to the check out process and ultimately make a purchase. We have three brands (across three websites) that we often change the order of information blocks, test new headlines or wording, or swap images to see if they will contribute to a higher conversion rate.

Pros

  • allowing users to quickly change the order of content blocks on existing site
  • organize current tests in a list for the team to view
  • Defining pages that are frequently tested for faster work flow

Cons

  • affecting the cms when the code is slightly more complicated on the back end
  • the login/verification process every time is a little annoying
  • would like to track the data visually all together in a snapshot of all experiments done on one page over time
  • less time used on engineering help with the back end
  • experiments can be set up by non design/engineers saving their time
  • tracking successful metrics from tests helps implement strategy that has higher CRO
It is a helpful option that designers, engineers, and other marketing team members can use individually or as a team. The data collected is organized and you can easily navigate to the different tests being run.
Google Optimize was used previously and sunset in October. We were looking for a new system that had similar capabilities that was organized and would allow code manipulation as well as ease of use without touching code so more members of our team could seamlessly implement experiments.
If you have a website that is designed well with a cms in place and there is a structured marketing team, Optimizely Web Experimentation is a good tool to use. It offers a place for non engineers to make quick changes that can be captured in one place. The data that is collected in one place is easy for marketing teams to review and make decisions moving forward. It is less appropriate if your current website is not built in a clean manner because the tool is interacting with the code. It gets messy and will require engineer assistance to recode options to test if your back end isn't optimized.

Optimizely Web Experimentation Feature Ratings

6.8
a/b experiment testing
7
Split URL testing
6
Multivariate testing
7
Multi-page/funnel testing
Not Rated
Cross-browser testing
7
Mobile app testing
7
Test significance
7
Visual / WYSIWYG editor
Not Rated
Advanced code editor
5
Preview mode
9
Test duration calculator
Not Rated
Experiment scheduler
Not Rated
Experiment workflow and approval
Not Rated
Dynamic experiment activation
Not Rated
Client-side tests
6
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
6.5
Standard visitor segmentation
6
Behavioral visitor segmentation
Not Rated
Traffic allocation control
Not Rated
Website personalization
7
Not Rated
Form fill analysis
Not Rated
Goal tracking
Not Rated
Test reporting
Not Rated
CSV export
Not Rated
Platform Integration Features ()
Not Rated

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