Optimizely Web Experimentation delivers great A/B and Multivariant testing.
March 22, 2023

Optimizely Web Experimentation delivers great A/B and Multivariant testing.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We use Optimizely Web Experimentation for A/B testing on a variety of websites across our Enterprise. It allows us to quickly and easily set up tests without the assistance from engineering and development teams. Items that we’ve tested include different copy for CTA buttons, page placement, images, and colors. Optimizely Web Experimentation allows us to easily set up the test, run it, and see the results to drive better decisions for digital content.

Pros

  • A/B Testing
  • Automated Testing
  • Clear Results/Reporting

Cons

  • Integration with certain platforms (e.g. Angular and/or Magnolia)
  • Ability to demonstrate attribution for marketing activities
  • Ability to make changes that increase conversion and revenue
  • Ability to run turn-key A/B tests without support from technical teams (or agency costs)
The platform makes it easier for multiple users to access the platform and conduct their own tests and results. It's also easy to manage sites and users. At my organization, 10 different users have licenses to be able to set up tests, run them, and view results/reports for more than 40 sites across our Enterpise. Optimizely Web Experimentation makes it easy to manage tests in one platform across all of our websites.
We've used Optimizely Web Experimentation for A/B and multivariant testing of our websites and it works very well for this type of testing. It's easy for a non-technical person to use to set up tests, monitor results, and access reporting in order to make decisions. We did have some challenges with more advanced tests on certain platforms/code base (angular and/or Magnolia) but for simple sites it worked very well.

Optimizely Web Experimentation Feature Ratings

8.1
a/b experiment testing
8
Split URL testing
8
Multivariate testing
8
Multi-page/funnel testing
8
Cross-browser testing
7
Mobile app testing
7
Test significance
9
Visual / WYSIWYG editor
8
Advanced code editor
Not Rated
Page surveys
Not Rated
Visitor recordings
8
Preview mode
8
Test duration calculator
9
Experiment scheduler
9
Experiment workflow and approval
Not Rated
Dynamic experiment activation
Not Rated
Client-side tests
Not Rated
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
8.0
Standard visitor segmentation
8
Behavioral visitor segmentation
8
Traffic allocation control
10
Website personalization
6
8.9
Heatmap tool
10
Click analytics
8
Scroll maps
8
Form fill analysis
Not Rated
Conversion tracking
9
Goal tracking
9
Test reporting
9
Results segmentation
9
CSV export
Not Rated
Experiments results dashboard
9
Platform Integration Features ()
Not Rated

Comments

  • Emma Davis | TrustRadius Reviewer
    Emma Davis
    (Vendor Representative) commented 3 years ago
    Hi There, Thanks for leaving us a review, we love to hear about your experience with Optimizely Web Experimentation! It sounds like things are going well, but if any issues ever arise or if you have any feedback on how we can improve your user experience, please share with your Customer Success Manager or message us at reviews@optimizely.com.

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