Item: Optimizely Content Management System
Rating: 7
Author: Alec Scheele

Overall Satisfaction with Optimizely Content Management System

Use Cases and Deployment Scope

We use Optimizely Content Management System primarily for marketing and promotions on our Optimizely hosted website. We use this service to also manage all imported custom content that lives/lived on the website.

Pros and Cons

Pros

Makes it easy to add important widgets to our website such as a carousel
Stores and manages imported content in the content library for quick access/use
Rich content widget allows for deeper customization utilizing the html source code

Cons

Promotions could use bolstering (specifically the ability to cap a promotion at a specific $ value)
In my experience, sometimes the CMS glitches out and takes me to the sign on page with no way of returning to the page I was editing
Content widgets should include a widget for quick spacing in my opinion. This currently needs to be done via roundabout ways such as editing the html to manipulate padding, breaks, and margins

Return on Investment

Quick implementation of content stored in the media library
Easy user administration (specifically creating customer accounts)
Finicky widgets cause periodic bugginess in my experience

Alternatives Considered

N/A. We haven't used or evaluated any other services than the Optimizely Content Management System

Key Insights

Do you think Optimizely Content Management System delivers good value for the price?

Yes

Are you happy with Optimizely Content Management System's feature set?

Did Optimizely Content Management System live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Management System go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Content Management System again?

Yes

Other Software Used

Figma, Trello, Microsoft Teams

Likelihood to Recommend

I thinkOptimizely Content Management System is perfect for people that aren't experienced in html, css, and js. It is a quick way to implement content on webpages without the need for much customization. Having a background in computer science, I believe that the CMS is lacking the ability to be customizable and therefor most content created ends up being relatively cookie cutter in nature.