How Optimizely (Episerver) compares 3 years later

I found the CMS relatively easy and intuitive to learn and use. However, I'm coming from a background having mastered several Enterprise-grade CMS solutions. I was put into a situation where I had to learn and manage on the fly with zero training. The training was available but it's unrealistic when you're also expected to keep an entire organization moving forward. Where I see most of the complaints come from are those who are not technical enough and preach they know it all. Specifically, those who come from a wordpress background. They rely mostly on what they have survived day to day on from a google search for most of their career and tend to struggle to understand the benefits of managed services, security, or the impacts and dangers that enterprise solutions can protect against. Experience in front-end coding is essential to unlocking more potential from the CMS but not necessary if the expectation of the individual is to just take orders and do simple edits or tasks. Training is required for those that are not familiar with Enterprise CMS solutions. Training resources do not teach out-of-the-box thinking or innovative approaches to solving problems and overcoming roadblocks. I would be interested in throwing someone with no enterprise-level CMS experience into Optimizely without training and seeing if they sink or swim.

Develop content rapidly for marketing initiatives. Landing pages, or lead generation. Manage SEO effectively. Easy to understand site structure. Easy to manage assets, files, images, etc. Easy to manage access rights and permissions. Easy to assign personalization for various content pieces.