Easy to see, brainstorm and brain-dump.

Miro helps with collaborations on creative tasks that are not linear but lateral thinking. Its free-form format allows anyone to jump on it, contribute, and play with any ideas on the broad. That's especially helpful for a creative industry, where we can put ideas and references at the same time to see the magic happen. Sometimes, we can also get the client to join in and give comments - without needing to put together a deck that needs a lot of time and effort.

I can easily work with colleagues in different time zones because all the progress is on the whiteboard. I can review the new changes while keeping the old ideas on the same board, so I can easily cross-reference when I need to - which reduces my need to jump around a million different screens to get what I need.