Item: Adobe Marketo Engage
Rating: 8
Author: Ryan Mercer

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

We use Marketo primarily as our lead database for marketing efforts and for all of our marketing automation. It helps us consolidate and separate important marketing initiatives from our CRM to allow for more on list building lead generation without having to clutter our salesforce instance, which is extremely important for our sales and customer success teams.

Pros and Cons

Pros

Lead organization
Campaign Automation
Lead Scoring

Cons

Reporting
User Experience

Alternatives Considered

I used pardot and hubspot for email/marketing automation and although i'd argue that hubspot is a lot easier to teach, neither of them are as flexible as Marketo. For companies that have very specific needs for complex triggers and want to integrate a bunch of tools into thir marketing automation, Marketo is THE solution.

Likelihood to Recommend

For out-of-the-box flexibility and customization, Marketo takes the cake. I've successfully implemented a myriad of complex programs that were necessary for specific marketing needs in our instance with plenty of flexibility to our complex tech stack. If you find yourself restricted by the capabilities of your marketing automation or CRM, Marketo has the right solution for you.

Adobe Marketo Engage Feature Ratings

Comments

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Marketo is THE customizable marketing automation solution

Modules Used