My experience with Marketo
Updated August 26, 2019

My experience with Marketo

Derrick Phipps | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

We use Marketo across our entire organization. We use it for B2B and B2C email campaigns. Marketo helps us track engagement and manage our reporting. Most of our campaigns are batch and blast, and we could do a lot more to make use of the metrics within Marketo. I'd also love to convince our organization to upgrade to the Marketo Emails editor 2.0.

Pros

  • Marketo provides us with a quick tool for creating forms and LP's.
  • We track open/click rates.
  • We host a ton of images in Marketo.

Cons

  • Marketo can run a bit slow across the organization
  • The interface is a bit clunky, and not very user intuitive
  • The WYSIWYG is not very good
Marketo isn't all that different from the top tier alternatives. Mainly for me as a visual person, it depends on how you interpret information best. I suspect Eloqua's interface (canvas) works better for me in terms of being able to see the campaign journey. I've just used Marketo so much longer than any of the other programs, my mind has adapted to its workflow.
Like I said previously, Marketo is really good for batch and blast campaigns. We use it for events as well, but the reporting is not as great as we'd like it to be. I suspect it has something to do with how we've set up our campaign.

Adobe Marketo Engage Feature Ratings

4.8
WYSIWYG email editor
3
Dynamic content
4
Ability to test dynamic content
4
Landing pages
6
A/B testing
6
Mobile optimization
5
Email deliverability reporting
5
List management
5
Triggered drip sequences
5
5.8
Lead nurturing automation
5
Lead scoring and grading
6
Data quality management
5
Automated sales alerts and tasks
7
6.0
Calendaring
6
Event/webinar marketing
6
6.0
Social sharing and campaigns
6
Social profile integration
6
6.3
Dashboards
6
Standard reports
7
Custom reports
6
5.0
API
6
Role-based workflow & approvals
5
Customizability
4
Integration with Salesforce.com
5
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Learnings & Advice

Comments

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