Marketo Review
May 22, 2018

Marketo Review

Sarah Sicignano | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketing uses it to manage our email programs and campaigns for our organization. It allows us insight into our programs and campaigns and the ability to automate our workflows. It also allows us to better track and report on the success of our marketing programs.

Pros

  • Nurture campaigns
  • Webinar integration
  • Campaign and program building

Cons

  • Navigation - it can be cumbersome to navigate through the menu trees to get to the information that is needed
  • Email template customization - better ability for an end user to make customization to the email modules in templates. There is some ability but it could be better
Marketo is much more robust from the others. The campaign and program capabilities with the ability to add dynamic content is really great with Marketo. The engagement programs are great. Marketo's flexibility is also a bonus. The ability to customize workflows is important. Additionally, the integration with Gotowebinar has made our lives much easier
Marketo is a little difficult for a small business with a limited marketing team to manage. There is a large learning curve for staff and building programs can be time-consuming.

Adobe Marketo Engage Feature Ratings

7.0
WYSIWYG email editor
5
Dynamic content
7
Ability to test dynamic content
7
Landing pages
7
A/B testing
6
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
7
7.5
Lead nurturing automation
7
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
8
7.0
Calendaring
7
Event/webinar marketing
7
5.0
Social sharing and campaigns
5
Social profile integration
5
8.0
Dashboards
8
Standard reports
8
Custom reports
8
7.3
API
8
Role-based workflow & approvals
8
Customizability
6

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