Marketo Summit Review
May 02, 2018

Marketo Summit Review

Jennie Vinson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Marketo

We are using Marketo across multiple business units in North America and expanding our use to other regions around the globe.

Pros

  • The power of the analytics
  • The integrations with key members of our marketing stack
  • Comprehensive campaign capabilities

Cons

  • Customer service
  • Support with technical problems
  • Continuity of knowledge amongst different Marketo employees about our account
We selected Marketo because it was a tool built for marketers and we believed it had the best platform for scaling.
Well suited for enterprise clients with lots of internal knowledge about marketing operations. Less well suited for organisations that need a great deal of support or who are less experienced with marketing technology.

Comments

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