Ideas for a better marketing space
Updated November 14, 2018

Ideas for a better marketing space

Sagorika Das | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

Used by Demand Generation team, but DG team supports all other teams like channel marketing, product marketing etc.
Business problem - execution of emails, database cleaning, lead scoring

Execution of emails - Email is the most important channel for driving registrations for live demo and webinar.
Database cleaning - we are performing data hygiene and normalization to remove any duplicates.
Segmentation - We have segmented database based on industry and campaign interest for better targeting.
Lead scoring - we are scoring leads based on profile and behavior.

Pros

  • Email creation, design studio works smooth
  • Marketo community is helpful
  • Forms are good with progressive profiling
  • It is easier to clone old programs and tokens which saves lot of times
  • It is easier to play around the HTML code in email templates
  • It's integration with third party tools such as Brighttalk, on24 is good

Cons

  • Creation of landing pages are not smooth. One html code is changed from A to B, and let say we want to built on B to create C, Marketo does not allow that. We need to start working with A again to get version C
  • It is impossible to work on HTML/CSS codes of landing pages
  • Marketo should improve the deliverability tool package. It just shows that emails are landing to spam inbox but does not suggest any ways to improve
  • Marketo have velocity scripting so that we can target multiple segments in one segmentation. But velocity scripting is difficult to write
Marketo as compared to Eloqua and Pardot allows better customization of emails through usage of dynamic content, segmentation. It also supports drip campaigns, have better integration with third party tools.
Well suited - for email execution. Generic segmentation is good. Integration with third party tools is good. Lead scoring is easier.

Velocity scripting- to use multiple segments of multiple segmentation sucks. Could be made easier
Customization of landing page is difficult.
Difficult to monitor the hand and soft bounces.
Difficult to know the reasons for poor deliverability

Adobe Marketo Engage Feature Ratings

8.5
WYSIWYG email editor
5
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
Not Rated
Email deliverability reporting
3
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
6.5
Social sharing and campaigns
10
Social profile integration
3
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated

Using Marketo's core features

Benefits of using some of Marketo's core features

Marketo Training

  • In-person training
  • Self-taught
I was not provided much training. I mostly started by watching Youtube videos, writing questions to community and reading blogs submitted by Marketo Champions.
Yes, product is very user friendly. In person or online hands on training is not needed.

Yes, I will recommend other to just start by watching videos and reading https://docs.marketo.com

Marketo Reliability

Marketo has some good features -

Tokens which saves a lot of time of work duplication. It is easier to just update the information at one place, and with help of tokens it get updated in all other pages
Segmentation - easier to run segments and helps in better audience targeting
Marketo could better job on landing pages


Marketo hardly have application errors or unplanned outages.
Marketo support is very responsive to answer questions.
Marketo community also really good to discuss issues or new product features. I have learnt a lot just by reading posts on community
Pages are slow sometime, most;y on weekends.
Marketo have very good thirty party integration features. The SFDC integration is really helpful. In addition, integration with on24 is good, helps in easy execution of webinars

Comments

More Reviews of Adobe Marketo Engage

  1. Home
  2. Marketing Automation Software
  3. Adobe Marketo Engage Reviews
  4. User Review of Adobe Marketo Engage