Great platform for those who need a hub
Updated March 20, 2025

Great platform for those who need a hub

Aaron Glauser | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Adobe Marketo Engage

We use Marketo as our primary communication platform for clients and to nurture our prospect database. It’s the hub of our Martech as we use NetSuite as our CRM.

Pros

  • Lead scoring
  • Lead processing
  • Easy integrations to LaunchPoint partners.

Cons

  • MSI should be open through APIs for integration with CRMs other than SFDC.
  • Performance and reporting are slow. The spinning caterpillar is not my friend.
More features. Easier to use.
Very robust. Anything you can dream up you can build.

Adobe Marketo Engage Feature Ratings

9.3
WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
Landing pages
9
A/B testing
10
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
9.8
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
9
9.0
Calendaring
9
Event/webinar marketing
9
6.0
Social sharing and campaigns
6
Social profile integration
6
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.7
API
9
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Learnings & Advice

Using Marketo's core features

Comments

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