An Enterprise platform - with an Enterprise time commitment
Updated October 22, 2019
An Enterprise platform - with an Enterprise time commitment
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
Overall Satisfaction with Marketo
Used by the marketing department in a shared services model for the entire organization.
Specifically, we use it for:
Email marketing (batch and blast)
Email marketing (automated nurture paths)
Web content (operational delivery of assets + forms)
Database cleanup (standardization of fields, etc. before passing to CRM)
Webinars (via GoToWebinar integration)
Live Events (landing pages / registration / post-show assets)
Specifically, we use it for:
Email marketing (batch and blast)
Email marketing (automated nurture paths)
Web content (operational delivery of assets + forms)
Database cleanup (standardization of fields, etc. before passing to CRM)
Webinars (via GoToWebinar integration)
Live Events (landing pages / registration / post-show assets)
Pros
- Marketo's token functionality is excellent for reducing workload and eliminating repetition.
- Marketo's integration with SFDC has been seamless for us with no technical debt.
- Marketo's web activity reports have been a big hit with our executive team to showcase who we're bringing in from our target market.
Cons
- Marketo's visual reporting is awful. We've defaulted to Salesforce because Marketo's out of the box reporting is so limited without a big upsell
- The UI is lagging behind competitors, as is sorting and searching assets. Hoping the new UI that's been announced addresses this.
Marketo was selected before my tenure began at FMI, and I inherited the instance.
Coming from HubSpot, the UI adjustment took a bit - HubSpot is a more attractive package at first glance. However, Marketo has a much deeper level of functionality underneath the surface and I was quickly able to realize ROI with features like tokens, integrations into other platforms and the ability to clean our database via smart campaigns.
Coming from HubSpot, the UI adjustment took a bit - HubSpot is a more attractive package at first glance. However, Marketo has a much deeper level of functionality underneath the surface and I was quickly able to realize ROI with features like tokens, integrations into other platforms and the ability to clean our database via smart campaigns.
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