Marketo is not optimal for B2C businesses
February 09, 2018
Marketo is not optimal for B2C businesses
Score 1 out of 10
Vetted Review
Verified User
Software Version
Email Marketing Solution
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
We are using Marketo to run our lifecycle email programs and send other one-off email communications. We also maintain our lead database in Marketo. This helps us maintain our engagement strategy with clients.
Pros
- Marketo email editor makes it easy to make changes
- Marketo holds large files that often can't be hosted on our content sites.
Cons
- Marketo database is a blackhole - it's really hard to know what is going on. And the data is not always up to date, which makes it hard to trust the information in the system.
- Marketo support is terrible. I have submitted 4 cases in the past 3 months and none of them have been resolved. I've always ended up resolving them myself after trying to get the technical engineer's attention.
- Email functionality is relatively low. I cannot set up simple A/B tests or set up automated sending easily.
Marketo does not have as much functionality as Salesforce Marketing Cloud. Marketo is a legacy product that we've continued to use.
Comments
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