Marketo: Sweet and Simple
Updated October 31, 2018

Marketo: Sweet and Simple

Joseph R. Sweeney | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Originally, it was just being used by our marketing team to manage our own images and logos. We then took this and developed it further for our brand authentication division to help us manage our various vendors and their logos. It has helped in not only organizing everything into one place, but also by automating the process across multiple projects.

Pros

  • The API and UI are far superior and much easier to use than other similar programs that I have used in the past making it faster to pick up and use.
  • Project organization is a plus as it makes distributing different programs and files much easier when dealing with multiple images/logos/project design ideas.
  • Its handling of multiple users is integral as we have a few different team leads as well as cross-project branding which allows for different projects to be shared across different users.

Cons

  • The reporting tool has limited functionality in regards to its analytics which draws from it becoming more of a well-rounded all access type of tool.
  • Customization of reports is not present, nor can I save standardized reports that I would want to run quickly. It takes too long to get these reports figured out.
  • I would like to see the price driven down from where it currently is, especially due to the lack of functionality. Our company switched from another product and are considering switching back if we can't work with this one.
We used to use our own trademarks organization system to manage and disperse various images and logos, and then we switched to Quantify IP Portfolio Estimator to expand our capabilities. Both lacked functionality that we required in both sharing projects and managing multiple sales and marketing projects in the same account, which is why we made the decision to switch to Marketo.
If you need a simple tool to organize different marketing scenarios or projects across a team, then Marketo is right for you. However, if you are looking for a more in-depth program that will allow you to run statistics and reports on your marketing and/or sales, you may want to consider a more robust program.

Adobe Marketo Engage Feature Ratings

8.1
WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
7
7.3
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
8
7.5
Calendaring
8
Event/webinar marketing
7
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.0
Dashboards
9
Standard reports
7
Custom reports
5
7.7
API
8
Role-based workflow & approvals
8
Customizability
6
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8

Using Marketo's core features

Benefits of using some of Marketo's core features

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