Head and shoulders above other platforms
November 21, 2017

Head and shoulders above other platforms

Nick Hajdin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

I work at a digital marketing agency and support a number of different Marketo clients. Marketo offers a sophisticated and scalable solution to manage lead lifecycles, track and report on revenue, and send targeted, personalized messaging. What business problems does it address? Qualifying leads and lead lifecycle management, sending personalized communications, building scalable marketing solutions, measuring marketing ROI

Pros

  • Marketo has robust lead scoring and lifecycle management solutions. Lead scoring can be tokenized to create efficient and scalable.models.
  • Triggered MQL and Sales Alert Emails enable Sales to follow up with highly qualified leads.
  • Engagement programs that allow you to easily nurture leads through the customer journey.
  • Segment your audience and send dynamic content that is personalized to each segmentation
  • Smart list logic and campaigns allow for many different types of triggered campaigns

Cons

  • Some minor UX improvements: Be able to view a subject line without opening the email.
  • Improve Text version editor - Even MailChimp's is superior.
  • Create stronger de-duplication technology native to the platform.
I find Marketo's smart campaigns, smart lists, scoring, and overall UX to be far superior to that of Pardot and similar platforms.
Marketo is appropriate for businesses with large databases and quality data. Very useful in improving Sales-Marketing alignment. A business that has strong content and a team to build engaging nurture streams and scoring methodologies. A very effective MarTech tool for those with the budget. Inappropriate for small businesses with low budgets and revenue tied to marketing. Requires expertise, so appropriate for businesses willing to invest in agency consulting or a seasoned expert.

Adobe Marketo Engage Feature Ratings

9.7
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.8
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
10
9.5
Calendaring
9
Event/webinar marketing
10
9.5
Social sharing and campaigns
10
Social profile integration
9
8.7
Dashboards
9
Standard reports
9
Custom reports
8
9.8
API
9
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

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