Marketo Exceeds Our Expectations
September 07, 2017

Marketo Exceeds Our Expectations

Erik Florentz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo has become the primary tool for our marketing department. This has revitalized and enhanced all of our communications with our customers. We have created an automatic notification for our outside sales reps which has reduced those leads who used to "fall through the cracks" in our processes. Event promotion and registration has been a breeze, and we are very pleased with the results.

Pros

  • Automatic notifications
  • Lead scoring
  • Reporting
  • Compliance

Cons

  • Could use better tools for de-duping records and data manipulation
We evaluated many other solutions before selecting Marketo such as SalesFusion, ACT-ON. For us the primary drivers were the strategic alliance with Infor, dynamic content creation, and the user interface. While other solutions had excellent features and were good in their own right, as an Infor shop we realized that Marketo would end up with the best Infor CRM integration possible. While this integration is not yet in place, it will be soon.
An excellent fit for any company looking for a comprehensive marketing automation solution. From lead generation, nurturing, automatic notifications, forms and landing page creation Marketo is easy to use. It is expensive, but then you get what you pay for. I give it my highest recommendation to anyone who wants a solid foundation for their marketing department.

Adobe Marketo Engage Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
6
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
8.0
API
10
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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