Marketo Review
December 21, 2017

Marketo Review

Carol Foote | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

Marketo is being used by the marketing department for all marketing campaigns as well as across the whole company. Marketo does not address problems for us because we have been using it since the beginning, there never was a problem to address.

Pros

  • Out-of-the-box nurture programs that are easy to use and work well.
  • Automated Sales Alerts. Allow us to enable our sales team with what is happening with our customers and prospects.
  • Lead Scoreing - behavioural and demographics lead scoring that allows us to save leads until they are sales ready before we send them to the sales team.

Cons

  • More Out Of the Box Reporting - Reporting could be improved. There is so much data we can get out of Marketo, but not often have to export to work with it.
  • System can be slow at times. Speed could be improved.
  • Elequia and Marquis
It’s been a while since I have used any other products, but Marketo has far exceeded any other automation platform I have used in the past.
Marketo is perfect for managing and sending email campaigns. Also great for lead scoring and lead nurturing.
Not well suited for cominications that require a personal individual touch.

Adobe Marketo Engage Feature Ratings

9.2
WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
7
Mobile optimization
9
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.7
Dashboards
7
Standard reports
10
Custom reports
6
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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