A great tool for those willing to invest.
Updated June 28, 2017

A great tool for those willing to invest.

Andrew Sielen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

We use Marketo as the backbone for all our marketing programs. It is a key element for outreach, program management, and attribution.

Pros

  • Very flexible logic that is almost too powerful (easy to get into trouble).
  • All in one for email sending and creation.
  • Very extensible and plays nicely with salesforce.

Cons

  • The user interface is dated and confusing for new users.
  • It doesn't really have a batteries included setup. Things that are easy in HubSpot are hard in Marketo. BUT while HubSpot may be quicker to setup, once you have Marketo setup well, it can go far beyond something like HubSpot.
  • You really need a Marketo expert to setup the system. Someone who knows it in and out and who is familiar with HTML/CSS/JS.
HubSpot is a great tool for a team run by content. But it is not a demand gen tool. It is lacking robust workflow creation and is missing campaign integration with Salesforce. The email creation tools are better than in Marketo though.

Pardot is even more limited because it seems like it expects you to build all your workflow management in Salesforce. Probably fine for a company with a strong Salesforce admin that has a good relationship with marketing.
Great for mid-sized B2B companies who are looking to operationalize their marketing. Great if you want a lot of flexibility and are willing to pay for someone to set it up for you. Not ideal in a one or two person team, I am currently in a 3 person team and it is great, but only because I have 4 years experience with it. Not ideal for small budgets or people not willing to pay for long-term support (or hiring someone who knows it well).

Adobe Marketo Engage Feature Ratings

7.3
WYSIWYG email editor
5
Dynamic content
8
Ability to test dynamic content
5
Landing pages
8
A/B testing
6
Mobile optimization
4
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
7.3
Lead nurturing automation
8
Lead scoring and grading
5
Data quality management
8
Automated sales alerts and tasks
8
8.0
Event/webinar marketing
8
4.0
Social sharing and campaigns
4
5.0
Dashboards
4
Standard reports
7
Custom reports
4
9.3
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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