Marketo for Lead Generation
May 17, 2017

Marketo for Lead Generation

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Spark

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

Marketo is used organization-wide. It specifically affects and drives business decisions that our sales ops and marketing department make.

Pros

  • Lead Generation
  • Marketing automation
  • Targeting marketing

Cons

  • Old "feel"
  • Difficult for those outside of the direct line of decision to understand
  • Could show more detail with leads
It is more suitable for an organization with large outreach, and keeping those initiatives organized and intact. It is less suited for target lead generation when specific variables are accounted for.

Adobe Marketo Engage Feature Ratings

7.1
WYSIWYG email editor
5
Dynamic content
7
Ability to test dynamic content
7
Landing pages
7
A/B testing
8
Mobile optimization
6
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
7.3
Lead nurturing automation
7
Lead scoring and grading
6
Data quality management
7
Automated sales alerts and tasks
9
9.0
Calendaring
9
Event/webinar marketing
9
8.0
Social sharing and campaigns
8
Social profile integration
8
9.0
Dashboards
9
Standard reports
9
Custom reports
9
8.3
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
9

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