Marketo is killing the game!
May 16, 2017

Marketo is killing the game!

Thomas Dant | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo has done a fantastic job helping me put revenue on the board! It helps me be significantly more efficient by qualifying leads for me - reserving my time for conversations with interested potential clients instead of prospecting clients that may have no interest or relevancy with my product.

Pros

  • Automated leads
  • Descriptive information about the nature of their businesses
  • Insight into exactly how the prospect arrived at your material and what they actually looked at

Cons

  • More accurate depiction of how strong the qualified leads are
Marketo is perfect for the account exec that has too many appointments to run and not enough time to prospect - in the end, it probably cuts down your prospecting time by at least 75% while yielding the same amount of qualified opportunities (if not more)!

Adobe Marketo Engage Feature Ratings

9.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
7
A/B testing
10
Mobile optimization
6
Email deliverability reporting
10
List management
8
Triggered drip sequences
10
8.8
Lead nurturing automation
10
Lead scoring and grading
6
Data quality management
9
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
9.0
Dashboards
8
Standard reports
9
Custom reports
10
8.0
API
10
Role-based workflow & approvals
10
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
5
Integration with SugarCRM
5

Comments

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