Merry Marketing with Marketo
Updated July 19, 2017

Merry Marketing with Marketo

Renee Chemel | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Today Marketo is being used by the marketing department. At this moment we are using it to send out our campaign related emails and nurturing campaigns. We are not using lead scoring, however, we are using Marketo as the marketing database and only pushing MQLs to our CRM system.

Pros

  • Marketo is easy to use, especially the ready made templates.
  • With its drag and drop features, there is no reason to learn HTML which is a huge plus.

Cons

  • The automated text feature for the emails does not work - this is very annoying as you have to put in all of the text on your own - which adds another layer of things you have to do.
  • The mobile versioning is not always correct - which gives a skewed version of the email.
  • I wish it were easier to add a new person to a campaign without having to upload them.
I found Eloqua to be a great tool - but I had a lot of outside support from consultants. It was far more difficult to run campaigns than it is with Marketo. With that said - this was years ago version 8 of Eloqua. I find Marketo to be an easier solution to use on a day-to-day basis.
Marketo is a great tool for companies just getting started with marketing automation or in advanced stages. There is tons of room to grow and do more with the system. Some of the things are difficult to do without outside help - but most systems that allow you to do advanced campaigns are hard to navigate. In addition, the partner system within Marketo allows you to do more and more today than you were able to do before.

Adobe Marketo Engage Feature Ratings

6.8
WYSIWYG email editor
8
Dynamic content
6
Ability to test dynamic content
6
Landing pages
8
A/B testing
6
Mobile optimization
3
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
7.0
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
7
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
5.0
Dashboards
5
Standard reports
5
Custom reports
Not Rated
8.0
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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