Marketo is powerful, but has its flaws...
May 12, 2017

Marketo is powerful, but has its flaws...

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Sales Insight

Overall Satisfaction with Marketo

We currently use Marketo for all marketing automation. This includes email blasts, nurture campaigns, and landing pages creation. Marketo integrates well with SFDC especially when using the Marketo Sales Insight feature.

Pros

  • Marketo Sales Insight. Allows sales reps access to marketing created emails.
  • Program structure and program templates. Allows me to quickly duplicate programs that are used frequently (i.e. events). Using tokens, I barely have to update any assets.

Cons

  • Marketo needs to allow users to change email templates mid-build.
  • Marketo needs to completely overhaul the interface. The UI could be laid out much better. One example would be previewing assets without having to open them in a new tab.
HubSpot is a lot cleaner and faster. They are very open if there is an issue with the system (they will present you with a notification when you log in). The UI is much more intuitive and the learning curve is much less intense than marketo. HubSpot's support is much better than Marketo's.

Marketo has a little more power with it's programs/tokens/cloning. Again, it lacks a bit of speed that HubSpot has (it can be very slow at times). The integration with SFDC is a bit better with Marketo. The UI is dated, I believe a lot of the platform is in Flash which isn't super ideal.
Marketo is a great choice for marketing automation. It has a bit more of a learning curve than HubSpot, but makes up for it with its ability to clone programs (as mentioned below).

Adobe Marketo Engage Feature Ratings

7.0
WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
7
Landing pages
6
A/B testing
4
Mobile optimization
7
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
8.8
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
10
9.5
Calendaring
9
Event/webinar marketing
10
7.0
Social sharing and campaigns
8
Social profile integration
6
5.3
Dashboards
4
Standard reports
6
Custom reports
6
7.8
API
7
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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