Marketo for the win!
May 10, 2017

Marketo for the win!

Jacob Thill | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Marketo

In my previous company, we used Marketo to track our marketing campaigns as well as a web lead handoff. In my current company, I will be purchasing and implementing Marketo within 12 months for the same purpose.

Pros

  • Lead management
  • Segmentation
  • Email and landing page creation
  • Campaign tracking
  • Analytics

Cons

  • A little tricky to navigate at times, but the improved features will improve upon this
Evaluated Pardot, ActOn, Eloqua and Hubspot. Marketo was the only one that offered a deep dive into real tracking and analytics we were looking for.
Suited perfectly for tracking the lead sources of web traffic and for lead management. It's great for personalizing journeys based on user interest and can really create a personalized adventure providing incredible inside to your business. Would be an expensive tool if all you needed to do was simply email your customers. It does so much more.

Adobe Marketo Engage Feature Ratings

9.6
WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
9.0
Calendaring
9
Event/webinar marketing
9
9.0
Social sharing and campaigns
9
Social profile integration
9
10.0
Dashboards
10
Standard reports
10
Custom reports
10
8.8
API
9
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
9

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