New user, not much experience yet!
May 19, 2017

New user, not much experience yet!

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Our comm dept is using Marketo to design and launch email campaigns across the alumni/development platform.

Pros

  • The reporting tools I have seen are clean and concise.
  • The training platform is robust.
  • It seems to be working smoothly with our (difficult) CRM system.

Cons

  • I do not know if it is Marketo or me - but I would like to restructure the reporting tool to spit our specific areas from an email send and I have not learned how to yet.
I'm not sure yet. Still a new user.
After attending the Marketing Nation conference, I have a better understanding of what Marketo might be able to do - but I know that our field is a new useage/client voice for Marketo. I am not sure how well it integrates as of yet and that is the only reason I would not recommend it fully yet.

Adobe Marketo Engage Feature Ratings

8.0
WYSIWYG email editor
Not Rated
Dynamic content
9
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
5
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
Not Rated
Triggered drip sequences
Not Rated
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.5
Dashboards
9
Standard reports
8
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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