Marketo is best in class
May 10, 2017

Marketo is best in class

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

[It's] used by marketing and sales engineers to control the CRM. It's used for content, nurture, user journey, lead scoring, and more. It addresses the problem of reaching the right customer with the right message, and following the user journey from A-Z. It helps with full funnel strategy. [It also] automates a lot of work for marketing and sales.

Pros

  • User Journey
  • Nurture Streams
  • Content Creation and Distribution
  • Aligning marketing messaging across channels

Cons

  • A little clunky
Marketo is the most robust in class and is a proven champion in the space.
Companies that have a decent sized customer base and are trying to leverage marketing to push users down the funnel and turn them into repeat customers.

Adobe Marketo Engage Feature Ratings

6.9
WYSIWYG email editor
6
Dynamic content
6
Ability to test dynamic content
7
Landing pages
6
A/B testing
7
Mobile optimization
6
Email deliverability reporting
9
List management
8
Triggered drip sequences
7
8.5
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
8
7.5
Calendaring
8
Event/webinar marketing
7
6.0
Social sharing and campaigns
6
Social profile integration
6
6.7
Dashboards
6
Standard reports
7
Custom reports
7
8.0
API
7
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8

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