Item: Adobe Marketo Engage
Rating: 9
Author: Mark Farnell

Overall Satisfaction with Marketo

Use Cases and Deployment Scope

Marketo is primarily used by the Marketing team, but also with Customer Success and Support. Primarily it enables us to scale and measure activity across our prospect and customer teams.

Pros and Cons

Pros

Productivity - tokens and templates enable teams to set up new programs very quickly.
Integrations - primarily Salesforce for us, but with other vendors to extend the platform.
Ease of use - the basic concepts are quick to pick up.

Cons

Some customisation of the reporting side to enable attribution to more accurately follow your business process.
Editing program meta data - it's not sexy, but updating metadata such as names, descriptions, tags and costs one-by-one can be painful.
Speed up the CRM sync - some good work has been done already

Marketo is building a platform to manage the entire engagement cycle from unknown, anonymous web visitor all the way through to customer. We're a mid-market tech firm and as such delivers all our requirements; email, web personalisation, predictive content, scoring, segmentation, off-line events. Our version isn't suitable for SMB's; too much I think but I believe they have a lighter offering for that market.

Adobe Marketo Engage Feature Ratings

Comments

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Marketo is a fantastic product.

Software Version

Modules Used