User-Friendly Marketo!
May 09, 2017

User-Friendly Marketo!

Albert Li | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is used by the marketing department by 2 out of 6 two members. It helps us with lead scoring, lead management, email campaigns, landing page creation, nurture campaigns, and integrates with SalesForce.

Pros

  • Campaign setup is straight forward and intuitive.
  • Community - Their community and product documents make it very easy to self-educate on all the features of Marketo.
  • Person Activity History - You can look at an individual's activity history to troubleshoot where there are system issues.

Cons

  • Nurture Streams - Creating complicated multi-stream nurtures can be a challenge with Marketo compared to Eloqua.
  • Email Reporting - Steps to create email and link reporting could be simplified.
Marketo is more user-friendly compared to Eloqua.
Marketo is good for companies that do not have complicated multi-stream nurtures. I feel Marketo is still best suited for small to mid-market sized companies.

Adobe Marketo Engage Feature Ratings

7.8
WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
7.8
Lead nurturing automation
7
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
6.0
Calendaring
5
Event/webinar marketing
7
5.0
Social sharing and campaigns
5
Social profile integration
5
4.0
Dashboards
4
Standard reports
4
Custom reports
4
8.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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