Marketing Automation software that can increase your ROI. There are better alternatives.
Updated August 11, 2019

Marketing Automation software that can increase your ROI. There are better alternatives.

Gerry Dapergolas | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

We use Marketo for a number of clients. It helps us with landing pages, leads and form submissions along with oversight oh how the campaign is performing. We mainly use it for our lead gen campaigns. It helps increase lead gen rates, and also nurture leads by sending them follow up emails .

Pros

  • Landing Pages
  • Analytics
  • Lead nurturing
  • Abm

Cons

  • Not very user-friendly
  • Hard to implement email workflows
  • Forms aren't as intuitive
  • Training is costly and needs a lot of resources
HubSpot is a good alternative to Marketo. HubSpot is more user-friendly and smart when it comes to forms, landing pages, and A/B testing. I feel that HubSpot is more user-friendly especially when it comes to lead nurturing and setting up email nurturing workflows. Marketo needs to improve their platform to compete with other major players.
Marketo is good for lead generation campaigns and also good with lead nurturing campaigns. Whether you are generating new leads through organic or paid channels or whether you want to nurture your existing leads/marketing qualified leads, Marketo can help you with your marketing campaigns. It's less appropriate for e-commerce businesses.

Adobe Marketo Engage Feature Ratings

6.1
WYSIWYG email editor
7
Dynamic content
6
Ability to test dynamic content
6
Landing pages
5
A/B testing
5
Mobile optimization
6
Email deliverability reporting
6
List management
7
Triggered drip sequences
7
4.3
Lead nurturing automation
4
Lead scoring and grading
3
Data quality management
5
Automated sales alerts and tasks
5
5.5
Calendaring
6
Event/webinar marketing
5
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
6.0
Dashboards
6
Standard reports
6
Custom reports
6
5.6
API
6
Role-based workflow & approvals
6
Customizability
6
Integration with Salesforce.com
5
Integration with Microsoft Dynamics CRM
5
Integration with SugarCRM
Not Rated

Learnings & Advice

Using Marketo's core features

Comments

More Reviews of Adobe Marketo Engage

  1. Home
  2. Marketing Automation Software
  3. Adobe Marketo Engage Reviews
  4. User Review of Adobe Marketo Engage