Marketo — the best option
Updated August 03, 2017

Marketo — the best option

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing

Overall Satisfaction with Marketo

Marketing uses Marketo to automate its marketing emails and host landing pages. It's our one-stop-shop for outbound marketing efforts. We also use it to create, organize, and house our distribution lists.

Pros

  • Popular tool — new hires are usually familiar with it
  • One-stop-shop
  • Once you learn how to use it, fairly straightforward

Cons

  • Difficult to learn how to use
  • Somewhat ungainly interface
We honestly chose Marketo because the leader of our organization had used it previously and recommended it more highly than any other options.
I don't think that Marketo is perfect, but I think it's one of the best offerings currently on the market. It does the job for our email campaigns — from special campaigns to regular lead gen. It's simple to automate and fairly easy to set up.

Adobe Marketo Engage Feature Ratings

6.8
WYSIWYG email editor
7
Dynamic content
6
Ability to test dynamic content
6
Landing pages
9
A/B testing
9
Mobile optimization
5
Email deliverability reporting
5
List management
9
Triggered drip sequences
5
8.5
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
9
9.0
Calendaring
9
Event/webinar marketing
9
8.5
Social sharing and campaigns
8
Social profile integration
9
8.3
Dashboards
7
Standard reports
9
Custom reports
9
7.7
API
9
Role-based workflow & approvals
8
Customizability
6
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
7

Marketo Support

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