Marketo - So promising, but so expensive.
February 14, 2017

Marketo - So promising, but so expensive.

Robert Belton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing

Overall Satisfaction with Marketo

Marketo was used as an all in one platform for digital marketing and lead management, with an emphasis on focused campaigns and "drip" campaigns to targeted segments within our customer base. It allowed us to see how prospects interacted with our content, and focus on what needed to be refined and identify content that resonated within our base.

Pros

  • Analytics - Allowed us to see how prospects interacted with our content, down to the second they clicked it and where they fell off in engagement on our site (via cookies and tracking).
  • Customer Support - we never had an issue customer service couldn't address, and you could tell they did so with a smile and were genuinely invested in your satisfaction.
  • Campaigns/Reporting - quick and easy interface/layout which made organization of segmented lists and email campaigns to be tracked and results laid out clearly.

Cons

  • Price - the price of marketo was the killer for us. The software was simply not worth the investment and contract which it called for when their competitors caught up to their features/benefits at a more affordable rate.
We had selected Marketo in our first round of picks for an all in one marketing platform, and for the pricing reason stated earlier, we ended up moving to Pardot. At the time, Marketo had a lot of features and the customer support seemed to justify the higher cost, but that gradually became less easy to justify as competition caught up and were more affordable.
Marketo is a great CRM, email and digital marketing platform, and analytics tool which helps you identify when and how your content resonates with the recipients. It provides a very granular look into where you need to improve, peak times to engage with your base, and a very user-friendly and easy to use system. Sadly, and as stated previously, the price point simply doesn't justify the contract. Competitors have as many (some more) features available, at more affordable and flexible contract terms, and beats it out.

Adobe Marketo Engage Feature Ratings

9.0
Ability to test dynamic content
8
Landing pages
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
9.0
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
10.0
Calendaring
10
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
9.0
Dashboards
9
Standard reports
9
Custom reports
9
8.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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