Powerful tool for complicated set up
Updated March 28, 2019

Powerful tool for complicated set up

BJ Dodenbier | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

Marketo, I feel is complicated but powerful. With our complicated set up it's really nice to have a platform that can handle all the demands and tracking we need. My biggest complaint is creating landing pages is a little weird and not fun in a dev environment. The ability to create lots of pages is easy, just not the experience of putting the code together.

Pros

  • Tracking
  • Customizations of smart flows
  • Reporting

Cons

  • Landing Pages
  • Form 2.0
  • Free From - landing pages
Marketo will work if you have experience in marketing automation and you are looking for the next level of automation and tracking. This is not a basic tool. It's great for complicated scenarios and powerful reporting. I would suggest Pardot for something a little more simple if you're not at that level.
Creating engagement programs with Marketo because of the granularity of data you can get. I am able to create a engagement program for prospects that are in a specific funnel stage and persona. This way I can offer the right content for the right person at the right time. It so far has been successful.

Adobe Marketo Engage Feature Ratings

5.8
WYSIWYG email editor
3
Dynamic content
6
Ability to test dynamic content
6
Landing pages
1
A/B testing
5
Mobile optimization
1
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
8.3
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
6
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
9.7
Dashboards
9
Standard reports
10
Custom reports
10
8.3
API
8
Role-based workflow & approvals
7
Customizability
9
Integration with Salesforce.com
9

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